Points in Focus Photography

Market Signals and ILC Camera Shipments

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In my previous article on the US full frame cameras market size, I mentioned that it might be interesting to see if the strong fall signal was a product of the US commercialization of Christmas and how strong of a market signal it was. Since I had some of the data already cooking, I went back to the CIPA shipment statistics to see what the other regions looked like.

The short of it, is that I’m also entirely certain that the big uptick in shipments in the Americas in October, was driven by the United States’ Christmas retail behavior. The same with the big down turn in shipments in December, January, and February; post holiday cool-off.

Interestingly, the “other” region had a similar signal, though I don’t know what countries “other” covers.

One final note, as alluded to in the title, these charts are based only on interchangeable lens camera (ILC) shipments, from the Japanese camera makers that report shipments to the CIPA. Fixed lens cameras, so point and shoots, are not included.

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